Traditionally when brands needed to get their word out through trusted faces, they have turned to the personalities of Bollywood and Cricket, even if they were to market a light bulb (quite literally see this ad) which even prima facie seems like an inefficient idea. The rise of social media has led to the growth of ‘micro-celebrities’ who can better cater to the needs of the brands.
A brand is no longer what we tell the customer what it is - it is what the customers tell each other it is
– Scott Cook, Co-Founder of Intuit and Director of eBay
Influencer Marketing is a form on online social media marketing that focuses on content promotion through popular online personalities (influencers) on social media in order to make a stronger impact on the audience than what conventional marketing is ...
With the growth of social media and with the growth of online media consumption, most of the content we consume nowadays comes in the form of digital media which more often than not is nothing more than content produced by influencers for their audiences to engage in a much better and intimate way than how conventional media would.
It is inevitable then, that influencers would begin to specialise in some ...
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