Traditionally when brands needed to get their word out through trusted faces, they have turned to the personalities of Bollywood and Cricket, even if they were to market a light bulb (quite literally see this ad) which even prima facie seems like an inefficient idea. The rise of social media has led to the growth of ‘micro-celebrities’ who can better cater to the needs of the brands.

1. Influencers are the ...

Videos are probably one of the most accessible and easy forms of content sharing which allows for a great deal of content to be conveyed in just a few minutes. Videos are steadily on the rise as an extremely popular social media tool (17% of social media content as of 2016). Here are some good reasons to begin focusing on video content as a part of your influencer marketing efforts ...

Simply knowing that influencer marketing is necessary or rather only wanting to delve into the field isn’t going to help you reach your marketing goals anytime soon. Sometimes after the questions of what, why and when are answered the question of ‘how’ needs to be addressed as well. Here are some established methods of engaging with an audience through influencers :

1. Offer Codes and Referrals

If the primary reason ...

We have already established the core tenets of influencer marketing and some of its major merits as an alternative and complement to conventional marketing strategies but in a nutshell, influencer marketing is marketing through the voices of individuals with credibility and popularity in certain fields and social media networks.

A very unique aspect of influencer marketing is that it relies far more heavily on a company’s relationship with its ...

A brand is no longer what we tell the customer what it is - it is what the customers tell each other it is

– Scott Cook, Co-Founder of Intuit and Director of eBay

Influencer Marketing is a form on online social media marketing that focuses on content promotion through popular online personalities (influencers) on social media in order to make a stronger impact on the audience than what conventional marketing is ...

With the growth of social media and with the growth of online media consumption, most of the content we consume nowadays comes in the form of digital media which more often than not is nothing more than content produced by influencers for their audiences to engage in a much better and intimate way than how conventional media would. 

It is inevitable then, that influencers would begin to specialise in some ...