With the growth of social media and with the growth of online media consumption, most of the content we consume nowadays comes in the form of digital media which more often than not is nothing more than content produced by influencers for their audiences to engage in a much better and intimate way than how conventional media would.
It is inevitable then, that influencers would begin to specialise in some fields of comfort and choose a few forms of media to ensure they can maintain a close relationship with their fans.
So let’s see how we can categorize the types of influencers you can come across in your Influencer Marketing Campaigns:
These individuals range from cooking experts, parenting guides, tech reviews to just simply daily bloggers. Bloggers usually produce content through either web services such as WordPress or produce video content through YouTube. They will often focus on a niche topic and hence have an excellent relationship with their audience, making them one of the best options to start your Influencer Marketing Campaign with.
The Silver Screen is a powerful place indeed where a few minutes of fame can gain you a lifetime’s worth of admiration. This kind of admiration and following has led to many a celebrity gain considerable financial profit from brands who wish them to endorse a product. Be ready to shell out a bomb to get these individuals to market your products, after all they are worth their weight in gold to you.
Wait, aren’t Socialites Celebrities? Well a socialite often spends most of his or her time on social media, commenting on just about anything and everything under the (hashtag trending) Sun. For a small fee, they wouldn’t mind spreading around your #NewProduct and will give that boost in reach that you’ll most certainly need.
You can find these influencers on just about any social networking site but nowadays the trending way to connect to an audience is through visual media, not just text.
These days, anyone can be on social media but not everyone can be an influencer. These personalities can mobilize an audience and are experts at creating enjoyable, engaging content, two very crucial characteristics of an social media marketing campaign!
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