How Urbanclap generated an ROI of 228% for their instagram video review campaign by instagram influencers
Fashion & Lifestyle influencers are the most sought after community of influencers for brands as they generate much better engagement than stand alone social media campaigns. Every brand looks out to reach out to influencers based on their number of followers and content. But Urbanclap wanted influencers with more engagement on video content and hence wanted to discover influencers with :
Better video views
Good engagement percentage
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