Traditionally when brands needed to get their word out through trusted faces, they have turned to the personalities of Bollywood and Cricket, even if they were to market a light bulb (quite literally see this ad) which even prima facie seems like an inefficient idea. The rise of social media has led to the growth of ‘micro-celebrities’ who can better cater to the needs of the brands.

1. Influencers are the ...

Simply knowing that influencer marketing is necessary or rather only wanting to delve into the field isn’t going to help you reach your marketing goals anytime soon. Sometimes after the questions of what, why and when are answered the question of ‘how’ needs to be addressed as well. Here are some established methods of engaging with an audience through influencers :

1. Offer Codes and Referrals

If the primary reason ...

With the growth of social media and with the growth of online media consumption, most of the content we consume nowadays comes in the form of digital media which more often than not is nothing more than content produced by influencers for their audiences to engage in a much better and intimate way than how conventional media would. 

It is inevitable then, that influencers would begin to specialise in some ...