Influencer marketing is darling of marketers for last year or so and with increasing digital spends more and more marketers are incorporating this strategy. But does it work for mobile apps ? Can anyone provide us wih a clear metric to link mobile app downloads to influencer marketing ? Well there is a way.
With a mobile first approach of many companies, mobile apps are gaining a lot of ...
Traditionally when brands needed to get their word out through trusted faces, they have turned to the personalities of Bollywood and Cricket, even if they were to market a light bulb (quite literally see this ad) which even prima facie seems like an inefficient idea. The rise of social media has led to the growth of ‘micro-celebrities’ who can better cater to the needs of the brands.
Simply knowing that influencer marketing is necessary or rather only wanting to delve into the field isn’t going to help you reach your marketing goals anytime soon. Sometimes after the questions of what, why and when are answered the question of ‘how’ needs to be addressed as well. Here are some established methods of engaging with an audience through influencers :
If the primary reason ...
A brand is no longer what we tell the customer what it is - it is what the customers tell each other it is
– Scott Cook, Co-Founder of Intuit and Director of eBay
Influencer Marketing is a form on online social media marketing that focuses on content promotion through popular online personalities (influencers) on social media in order to make a stronger impact on the audience than what conventional marketing is ...
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